Long Branch has a storied history as a presidential retreat—seven U.S. presidents vacationed here in the late 1800s, including Ulysses S. Grant, Chester Arthur, and Woodrow Wilson. After decades of decline, the city has experienced a remarkable renaissance, anchored by the upscale Pier Village development.
Pier Village transformed the oceanfront with a mix of high-end shops, restaurants, luxury condos, and a beautiful boardwalk spanning 3 blocks with 50+ stores. The development successfully blends modern amenities with the city's Victorian heritage.
Beyond Pier Village, Long Branch offers diverse neighborhoods. The West End features a vibrant arts scene with galleries and eclectic eateries. Seven Presidents Oceanfront Park—a 38-acre beachfront preserve named for the presidents who visited—provides natural beach experiences, and the downtown area continues to attract new restaurants and businesses.