Lucy the Elephant
America's Oldest Roadside Attraction
Walk through a 6-story elephant in Margate! America's oldest roadside attraction has been welcoming visitors to the Jersey Shore for over 140 years.
Quick Facts
- Height
- 65 feet
- Built
- 1881
- Weight
- 90 tons
- Tour Time
- 30-45 min
About Lucy the Elephant
Standing six stories tall on the beach in Margate, New Jersey, Lucy the Elephant is one of the most beloved landmarks on the Jersey Shore. Built in 1881 by inventor and real estate speculator James V. Lafferty Jr., Lucy was designed to attract potential property buyers to the then-undeveloped beachfront.
At 65 feet tall and weighing 90 tons, Lucy is constructed of nearly one million pieces of lumber covered in tin sheeting, shaped to resemble a massive elephant. Visitors enter through her leg, climb a spiral staircase through her interior, and emerge onto the howdah — the observation platform on her back — for stunning 360-degree views of the Atlantic Ocean and the Jersey Shore coastline.
Lafferty was so confident in his design that he patented "animal-shaped buildings" and built three elephants in total. Only Lucy survives today. She narrowly escaped demolition in 1970 when the "Save Lucy Committee" formed with just 30 days to raise funds and relocate her to her current spot. In 1976, Lucy was designated a National Historic Landmark.
Historical Significance of Lucy the Elephant
Lucy the Elephant holds immense historical and cultural significance as America's oldest surviving roadside attraction and one of the nation's most unique architectural achievements. Her designation as a National Historic Landmark in 1976 recognized her importance to American architectural and commercial history.
Built in 1881 by inventor and developer James V. Lafferty Jr., Lucy represents a groundbreaking moment in American architecture. Lafferty was so innovative that he actually received a U.S. patent for "animal-shaped buildings" in 1882 - a remarkable achievement that speaks to his visionary approach to combining architecture with marketing.
Lucy is the sole survivor of three elephant buildings Lafferty constructed. "Elephantine Colossus" on Coney Island (1885) was destroyed by fire in 1896, and "Light of Asia" in Cape May was demolished in 1900. This makes Lucy an irreplaceable piece of Americana - the only remaining example of 19th-century zoomorphic architecture in the United States.
Lucy's near-demolition in 1970 and subsequent rescue by the "Save Lucy Committee" also represents a landmark moment in American historic preservation. With just 30 days to save her, community volunteers rallied to move the 90-ton structure two blocks to safety - a feat that inspired preservation efforts nationwide.
1881
Year Built
1976
NHL Designation
Only 1
Survivor of 3
Lucy's Historic Timeline
Lucy built by James V. Lafferty as a real estate gimmick to attract buyers to South Atlantic City (now Margate)
Patent granted for "animal-shaped buildings" - Lafferty builds two more elephants (now destroyed)
Property sold; Lucy becomes a summer cottage and rooming house
Lucy converted into a tavern called "The Elephant Hotel"
Prohibition ends tavern era; Lucy falls into disrepair
Demolition threatened - "Save Lucy Committee" forms with just 30 days to act
Lucy moved 2 blocks to current location at Decatur Avenue
Designated a National Historic Landmark
Major restoration project begins
$2 million comprehensive restoration completed - new skin, structural repairs
Photography Guide
Lucy is one of the most photographed landmarks on the Jersey Shore. Here are the best spots and times to capture the perfect shot.
Across Atlantic Avenue
Best for full-body shots with Lucy against the sky - morning light is ideal
From the beach
Capture Lucy with ocean backdrop during golden hour (evening)
The howdah observation deck
Panoramic ocean views from inside Lucy - bring a wide-angle lens
Lucy's base at sunset
Dramatic silhouette shots with the evening sky
Make a Day of It: Lucy + Margate Itinerary
A Lucy visit takes about an hour, but there's so much more to explore in Margate and the surrounding area. Here's our recommended full-day itinerary.
☀️Morning
Fuel up with coffee and breakfast before your Lucy adventure
Arrive 15 min early. Tour takes 30-45 minutes
Hit the beach right next to Lucy. Don't forget your season badge!
🌊Afternoon
BYOB Italian just blocks away - try the pasta
Stroll through the real Monopoly neighborhood
More beach, or hop to neighboring Ventnor for ice cream
🌅Evening
10 min drive to casinos, Steel Pier, or Boardwalk
Upscale waterfront dining - make reservations
Return to photograph Lucy silhouetted against the evening sky
Insider Tips for Visiting Lucy
Where to Eat Near Lucy
Steve & Cookie's By the Bay
1 mileUpscale American
Perfect for post-Lucy dinner
Tomatoes
0.5 milesItalian
BYOB - great pasta
Maynard's Cafe
0.3 milesCafe
Casual breakfast/lunch
Ventura's Greenhouse
1 mileSeafood market
Fresh catch to-go
See the full Margate dining guide for more options.
Nearby Attractions
Atlantic City Boardwalk
10 min driveCasinos, Steel Pier, and classic boardwalk entertainment
Absecon Lighthouse
15 min driveNew Jersey's tallest lighthouse - climbable
Marven Gardens
5 min walkThe real Monopoly neighborhood
Ocean City Boardwalk
20 min driveFamily-friendly boardwalk with rides
Frequently Asked Questions
Can you go inside Lucy the Elephant?
Yes! Lucy the Elephant offers guided tours that take you inside her belly, up a spiral staircase through her body, and onto the howdah (the observation deck on her back). The tour lasts 30-45 minutes and includes fascinating stories about her 140+ year history.
How much does it cost to visit Lucy the Elephant?
Tickets are $10 for adults, $6 for children ages 3-12, and $8 for seniors 65+. Children under 3 are free. You can purchase tickets at the gift shop or book online at lucytheelephant.org.
What are Lucy the Elephant's hours?
Lucy is open year-round. Standard hours are 10am-5pm with tours every 30 minutes. Summer hours are extended (typically 10am-8pm). The last tour departs 30 minutes before closing. Check lucytheelephant.org for current seasonal hours and special event schedules.
Why was Lucy the Elephant built?
Lucy was built in 1881 by James V. Lafferty Jr. as a real estate gimmick to attract potential buyers to the undeveloped beachfront area of South Atlantic City (now Margate). Lafferty actually patented "animal-shaped buildings" and built three elephants in total - Lucy is the only one that survives.
How old is Lucy the Elephant?
Lucy was built in 1881, making her 145 years old. She is America's oldest surviving roadside attraction and has been a National Historic Landmark since 1976. Over her long life, she has served as a real estate office, tavern, summer cottage, and tourist attraction.
How tall is Lucy the Elephant?
Lucy stands 65 feet tall (6 stories) and weighs approximately 90 tons. She is made of a wood frame covered in tin sheeting, with approximately one million pieces of lumber used in her construction. Her legs are 22 feet in circumference.
Is Lucy the Elephant wheelchair accessible?
The ground floor gift shop and lawn area around Lucy are wheelchair accessible. However, the interior tour involves climbing a narrow spiral staircase with 22 steps to the observation deck, which is not wheelchair accessible. Staff can provide a virtual tour experience for those who cannot climb.
What is the best time to visit Lucy the Elephant?
For smaller crowds, visit on weekday mornings or in the off-season (September-May). For the best photos, visit in the morning when the sun lights up Lucy's eastern side, or at sunset for dramatic silhouettes. Summer weekends are busiest - book tickets online in advance.
Is there parking at Lucy the Elephant?
There is metered street parking on Atlantic Avenue near Lucy. Arrive early in summer as spots fill quickly. Free parking is available on residential side streets a few blocks away. The Margate beach parking lots at the end of each street are also an option.
Can you see the ocean from Lucy the Elephant?
Yes! The howdah observation deck on Lucy's back offers panoramic 360-degree views including the Atlantic Ocean, the Margate skyline, Atlantic City's casinos in the distance, and on clear days you can see for miles. Visitors often spot dolphins from the deck in summer.
What happened to the other elephant buildings?
James Lafferty built three elephant buildings. "Elephantine Colossus" in Coney Island (1885) was destroyed by fire in 1896. "Light of Asia" in Cape May was demolished in 1900. Lucy in Margate is the only survivor, saved from demolition in 1970 by the Save Lucy Committee.
What is the historical significance of Lucy the Elephant?
Lucy the Elephant holds immense historical significance as America's oldest surviving roadside attraction and a National Historic Landmark since 1976. Built in 1881 by James V. Lafferty Jr., Lucy represents a unique moment in American architectural innovation - Lafferty actually patented "animal-shaped buildings." Lucy is the sole survivor of three elephant buildings Lafferty constructed, making her an irreplaceable piece of American cultural heritage. Her near-demolition in 1970 and subsequent rescue by the "Save Lucy Committee" also represents a landmark moment in historic preservation advocacy.
What is inside Lucy the Elephant?
Inside Lucy you'll find exhibits about her construction and history, including original photographs and artifacts. The tour takes you through her hollow interior, past exhibit displays, up a spiral staircase, and onto the howdah (observation deck) where you can see panoramic ocean views.
Plan Your Visit
- Address
- 9200 Atlantic Avenue, Margate City, NJ 08402
- Hours
- Year-roundDaily 10am - 5pmExtended summer hours. Tours every 30 minutes.
- Phone
- 609-823-6473
- Website
- lucytheelephant.org
Book Tickets Online
Explore Margate
Lucy's hometown has beautiful beaches, great restaurants, and that famous Monopoly neighborhood. Check out our full guide.
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Special Events at Lucy
- Sunrise Yoga at Lucy
Morning yoga sessions on Lucy's lawn
Summer - Lucy Lights
Special holiday lighting display
Winter holidays - Beachstock Festival
Annual beach music festival near Lucy
June
Ready to Meet Lucy?
Lucy has been welcoming visitors since 1881. Don't miss your chance to walk through America's oldest roadside attraction and see the Jersey Shore from a unique perspective.