Deal holds the distinction of having the most expensive beach badges in New Jersey at $200 for a season pass. This small, wealthy enclave is predominantly composed of private beach clubs and grand oceanfront estates.
The town's population swells in summer as affluent families from North Jersey and New York occupy their shore homes. Deal maintains an insular, residential character with minimal commercial development and no boardwalk.
For visitors, Deal offers pristine beaches with notably fewer crowds than neighboring towns—a natural consequence of its high badge prices and limited public amenities.